What essential information should be included in media documentation?

The essential information that should be included in media documentation is comprised of the name of the media outlet, contact information, and the purpose of the visit. This type of information is crucial for effective communication and transparency with media representatives covering an event or activity at the aquatic facility. The name of the media outlet identifies who is representing the media, while contact information ensures that any necessary follow-up or clarification can take place. The purpose of the visit provides context about what the media's focus is, helping the facility to prepare adequately and provide the relevant information needed to fulfill the media's requirements.

The other options, while potentially important in different contexts, do not pertain directly to media documentation. Emergency contact information and payment details are more relevant for internal operations or events rather than for media coverage. Staff schedules and swim class information serve administrative purposes and are not necessary for media interactions. Similarly, operational hours and maintenance schedules relate to the facility's day-to-day functions rather than its engagement with the media.